There’s something magical about the Santa House glowing on the Square. The line of excited kids. The wave through the window. That little moment when Downtown Troy officially feels like Christmas.

Now, you can bring a piece of that magic home. 🎄

Introducing the FIRST in our new series of limited-edition Downtown Troy Christmas ornaments: The Santa House.

And because this is #1 in the series, once this edition is gone, it’s gone.

✨ PRE-ORDERS CLOSE AT NOON ON SEPTEMBER 25! ✨

A very limited number will be available after Thanksgiving, but if you want to guarantee one for your tree, pre-order now.

Hang it on your tree. Give it as a gift. Start your collection from the very beginning. And know that every ornament helps support the work of Troy Main Street and the downtown traditions we all love.

Don’t miss Ornament #1.

Order yours here: [ORDER LINK]

Christmas in Downtown Troy starts with the Santa House. ❤️

Troy Main Street is the behind-the-scenes hype crew for Downtown Troy. We’re the ones connecting dots, championing local businesses, and making sure downtown doesn’t just exist… it thrives.

We support the people who open the doors every morning, flip the lights on, take the risks, and pour their heart into this place. From small shops and restaurants to services, nonprofits, and property owners, we’re here to help downtown businesses succeed, grow, and stick around for the long haul.

What do we actually do? A lot, quietly and loudly. We promote downtown like it’s our favorite personality trait. We bring people together through events that get folks off their couches and into local spaces. We work on economic development, placemaking, and long-term strategy so downtown Troy isn’t just cute today, but strong tomorrow. We advocate, connect, convene, problem-solve, and occasionally remind everyone that supporting local really does matter.

We’re a nonprofit, not a membership club, and definitely not a “one-size-fits-all” organization. Our job is to create an environment where businesses can succeed, the community feels welcome, and downtown remains the heart of Troy. We don’t do it alone. This work happens because of business owners, volunteers, partners, sponsors, and community members who care deeply about this place.

In short: we believe Downtown Troy deserves attention, investment, and a little bit of fun. We’re here to make sure it gets all three.

 
 
 
 

Keep up with TMS on Instagram!

View fullsize When the music starts and visitors roll into town, we're pretty lucky to have some incredible places ready to roll out the welcome mat. A huge thank you to our Fridays on Prouty Hospitality Sponsor, the Hampton Inn, SpringHill Suites, and Home2 Suite
View fullsize Trojan Florist ALWAYS makes you feel appreciated. Thank you, Jules & team, for the beautiful flowers and creating so much joy in your shop and around town 🌹 🍓 🌿
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View fullsize Grab them before they're gone! https://downtowntroy.ticketspice.com/america250concerttroystrawberry We also still need volunteers! Entry & a T-shirt! https://downtowntroy.regfox.com/2026-tms-strawberry-tent-concert-volunteers
 

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