Berry Best of Downtown: First Look Week is your invitation to discover everything happening inside participating Downtown Troy’s shops, restaurants, and storefronts before Strawberry Festival weekend arrives.
In the days leading up to the Festival, participating downtown businesses will be featuring strawberry-inspired treats, berry-themed products, special promotions, window displays, and one-of-a-kind surprises designed to give visitors a preview of what makes Downtown Troy worth exploring beyond the tents.
There will also be a Berry Best Passport to complete during the kickoff week for a chance to win an amazing grand prize! Discover new favorites and revisit familiar ones. Whether you’re stopping in for a strawberry latte, a limited-edition boutique item, a seasonal menu feature, or a hidden gem you’ve never noticed before, this is your chance to experience the Berry Best of Downtown at your own pace.
Even better, the celebration continues through Strawberry Festival weekend, giving you plenty of opportunities to step inside local businesses while you’re already enjoying the festivities.
Look for posters in storefront windows and follow the QR code to see a full list of participating locations and their strawberry-themed offerings.
Come early. Explore often. Discover something new.
*** Troy Strawberry Festival is owned and operated by the Troy Area Chamber of Commerce. Please contact their office with any questions about the festival. 937-339-7714.

